Docs Rules we check
Platforms and rulebooks
Each platform is checked against its own rules: 53 rules across 6 platforms in the November 2026 edition.
Updated November 2026
Platforms covered
Instagram, YouTube and YouTube Shorts, Facebook, LinkedIn, X and Snapchat.
What we look at
- Frames: what's visible, including logos, faces, number plates and watermarks.
- On-screen text: phone numbers, claims and calls to action.
- Speech: what's said in the video.
- Caption and hashtags: engagement bait, claims and missing labels.
What commonly gets flagged
- Engagement bait, such as “comment WIN” or “tag 3 friends”.
- Watermarks from other apps and recycled content.
- Alcohol, vapes, weapons, gambling and graphic content.
- Health and income claims, other brands' logos and personal information.
Read more
See the Compliance guide for what each rule means in practice.
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